Rachel Sorkin: Art Director & Designer |
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Jersey raised me / Boston made me / Miami completes me

I thrive in the tension between creative and technology. I’m addicted to problem solving and am passionate about crafting thoughtful campaigns, strategic solutions and engaging experiences. Having sat on both sides of the (virtual) table I have a unique understanding of both client and agency needs.

Currently tossing pixels and ideas around as a Senior Art Director at SapientRazorfish, I work across verticals and borders, from coffee to pickup trucks, Snapchat filters to TV spots. The breadth of talent, skills and work I’m immersed in everyday continues to push me and my work further. I represented SR_ at CES 2017 highlighting my top picks from the floor in an Instagram and Twitter takeover, and at The Ad Club’s 2017 Brandathon going to battle against 11 other top shops in Boston.

 

Prior to SapientRazorfish, I spent 7 years bringing RueLaLa from pre-launch to 10M+ members and $500M+ yearly sales, growing my career (and shoe collection) alongside the brand. Having started when the creative team was only 5 people I had an unlimited opportunity to learn every piece of the business and take on as much creative work as I could get my mouse on as our department grew to 75+. I was sent to Facebook’s headquarters at 23 to learn how we could leverage each other’s audiences and got to sit in the pit at NY Fashion Week during some of the world’s most elite fashion houses to give our fans an exclusive behind-the-scenes look.

Outside of my day (evening, sometimes weekend) job, I co-own and operate Raskyl Collective, an integrated creative agency focused on launching multi-platform creative solutions with my good friend, Kyle Langford. Going on 9 years in business together, Kyle’s my first Google hangout open every morning, discussing our latest client’s needs, new business prospects, how we should’ve paid more attention during Digital Storytelling in school, and debating where we’re meeting over dinner.

 

I grew up on the mean streets of Woodcliff Lake, NJ, am a Dolphins fan through and through, have been having one-night stands with NY for 30+ years, and swear I just moved to Boston… 12 years ago. I’m infatuated by airports and always need to have a flight booked. I sail. I box. I post embarrassing throwbacks of my loved ones for the world to see.

 

I seek to collaborate with, challenge, learn from and inspire my team while creating effective, meaningful work. I am forever curious and addicted to learning.. and pizza – if you can offer both of those, let’s talk.

Fine Print

EXTRAS

 

CREATIVE

Conceptual
Art Direction
Design
Interactivity
Experiential
Typography
Photography
Strategy
TV & Video
Social Media

 

TECHNOLOGY

Adobe CC
Sketch
InVision
UXPin
HTML & CSS
CMS
AR & VR

 

INDUSTRIES

Auto
Fashion
Travel
Food & Bev
Finance
Lifestyle
Startup
Healthcare
Pharma

 

INTERESTS

Travel
Sailing
Music

EXPERIENCE

 

Senior Art Director

SAPIENTRAZORFISH / 2015-Present

Conceptualizes, art directs and designs immersive campaigns, interactive media, brand identities, commercials and engaging activations for multimillion dollar clients including Ram Trucks, Jeep, Dunkin Donuts, Icelandair, Northeastern University, Wellington Management, Voya Financial and more. Involved at every phase of a project from pitch through delivery, ideas through execution. Fosters relationships with clients and coworkers through collaboration and producing effective work.

 

Freelance Agency Partner

RASKYL COLLECTIVE / 2008-Present

Co-owns integrated creative agency providing design, user experience, photography, marketing, and development services. Art directs and manages designers, copywriters and full stack developers. Oversees business development through managing client experiences, budgets and project timelines. Clients include Drizly, GasBuddy, Harvard, Unreal Candy, Latitude Sports Clubs and more.

 

Senior Designer

Rue La La / 2013-2015

Collaborated closely with the CEO, marketing, UX and technology teams to conceptualize, design and execute the 2014 digital brand refresh, 360 campaigns, social content, videos and new site features for Rue La La. Art directed, managed and mentored designers. Brand partnerships include J.Crew, Madewell, Dell, Ann Taylor, Warner Bros., Hanky Panky, Alice & Olivia and more.

 

Digital Designer

Rue La La / 2008-2015

Strategically helped Rue grow from pre-launch to over 10M+ members and $500M+ yearly sales. Led the co-op program from which I began my career at Rue. Designed email, site and social campaigns to meet monthly sales goals. Established and enforced new art direction, design and model brand standards for sister site SmartBargains.

EDUCATION

 

Northeastern University

Bachelor of Science in Multimedia and Graphic Design, cum laude

Dean’s Honor Roll Scholar | Excellence Scholar | Hall Council President
Capstone project featured at the 37th ACM SIGGRAPH
Co-ops at Rue La La and Illumina Interactive