About Rachel

Jersey raised me / Boston made me / Miami completes me

I thrive in the tension between creative and technology. I’m addicted to problem solving and am passionate about crafting thoughtful campaigns, strategic solutions, and engaging experiences—all while growing creative talent and inspiring teams. Having sat on both sides of the (virtual) table, I have a unique understanding of client and agency needs.

I’m forever curious and always have a flight booked. So tell me, where are you heading?

Fine Print

EXTRAS

 

CREATIVE

Concepting
Art Direction
Design
Interactivity
Experiential
Typography
Photography
Strategy
TV & Video
Social Media

TECHNOLOGY

Adobe CC
Sketch
InVision
UXPin
HTML & CSS
CMS
AR & VR

INDUSTRIES

Auto
Fashion
Travel
Food & Bev
Finance
Lifestyle
Startup
Healthcare
Pharma

INTERESTS

Travel
Sailing
Music

EXPERIENCE

 

Creative Director
M.GEMI / 2021–Present

Leads creative and strategic direction for Italian luxury designer brand. Develops and delivers thought leadership and innovative solutions to strengthen market share and distinction in the direct-to-consumer landscape. Manages a distributed team of designers, copywriters, and marketers. Partnerships include Peroni Beer, Cosabella, National Breast Cancer Foundation, and more.

Agency Partner
RASKYL COLLECTIVE / 2008-Present

Owns integrated creative agency providing creative direction, brand strategy, design, user experience, photography, marketing, and development services. Drives business development through managing client experiences, budgets, project scope and timelines, while identifying areas for growth. Clients include Sesame Care, Drizly, GasBuddy, Harvard University, and more.

Associate Creative Director, Brand Lead
RAZORFISH / 2015-2021

Agency brand lead for Chrysler and FIAT accounts, a $2.4B+ book of business. Directed 360° campaigns across all channels from concept through production. Managed and mentored a global team of 15 art directors and copywriters. Fostered relationships with clients and coworkers through collaboration and designing solutions that fulfilled strategic, global business objectives. Clients include Chrysler, FIAT, Ram Trucks, Jeep, Dunkin Donuts, lcelandair, Northeastern University, Voya Financial, Wellington Management, and more.

Senior Designer
Rue La La / 2008-2015

Strategically grew Rue La La from the 2008 launch to over lOM+ members and $500M+ yearly sales. Collaborated with the CEO, leadership, marketing and technology teams to conceptualize, design, and execute 360° campaigns. Art directed, managed and developed a team of co-ops, writers, and designers. Partnerships include J.Crew, Madewell, WB, Dell, Alice & Olivia, and more.

EDUCATION

 

Northeastern University

Bachelor of Science in Multimedia and Graphic Design, cum laude

Dean’s Honor Roll Scholar | Excellence Scholar | Hall Council President
Capstone project featured at the 37th ACM SIGGRAPH
Co-ops at Rue La La and Illumina Interactive

  • I am blown away with Rachel’s attention to detail and her true passion for her design work, no matter what it is she is working on!

    Cindy Sullivan - Marketing Specialist, Key Accounts @ Keds

  • Rachel is a real “out-of-the box-thinking” designer who is able to push the envelope creatively on her projects. She works quickly and meticulously and it was a pleasure working with her! I recommend her highly.

    Michael Getz - President & Founder @ Illumina Interactive

  • My favorite designer.

    Your Mom