Passionate about designing thoughtful campaigns, strategic solutions and engaging experiences. I seek to collaborate with, challenge, learn from and inspire my team while creating effective, meaningful work.
Currently a Senior Art Director at SapientRazorfish, I work across verticals and borders, from coffee to pickup trucks. Prior to SR, I spent 7 years bringing RueLaLa from launch to 10M+ members and (over)filling my closet along the way.
I co-own and operate Raskyl Collective, an integrated creative agency focused on launching multi-platform creative solutions.
Having sat on both sides of the (virtual) table I have a unique understanding of both client and agency needs. I am curious by nature and will forever be addicted to learning.. and pizza.
I am blown away with Rachel’s attention to detail and her true passion for her design work, no matter what it is she is working on!
Rachel is a real “out-of-the box-thinking” designer who is able to push the envelope creatively on her projects. She works quickly and meticulously and it was a pleasure working with her! I recommend her highly.
My favorite designer.
TV & Video
HTML & CSS
AR & VR
Food & Bev
SAPIENTRAZORFISH / 2015-Present
Conceptualizes, art directs and designs immersive campaigns, interactive media,
brand identities, commercials and engaging activations for multimillion dollar clients including Ram Trucks, Jeep, Dunkin Donuts, Icelandair, Northeastern University, Wellington Management, Voya Financial and more. Involved at every phase of a project from pitch through delivery, ideas through execution. Fosters relationships with clients and coworkers through collaboration and producing effective work.
RASKYL COLLECTIVE / 2008-Present
Co-owns integrated creative agency providing design, user experience, photography, marketing, and development services. Art directs and manages designers, copywriters and full stack developers. Oversees business development through managing client experiences, budgets and project timelines. Clients include Drizly, GasBuddy, Harvard, Unreal Candy, Latitude Sports Clubs and more.
Rue La La / 2013-2015
Collaborated closely with the CEO, marketing, UX and technology teams to conceptualize, design and execute the 2014 digital brand refresh, 360 campaigns, social content, videos and new site features for Rue La La. Art directed, managed and mentored designers. Brand partnerships include J.Crew, Madewell, Dell, Ann Taylor, Warner Bros., Hanky Panky, Alice & Olivia and more.
Rue La La / 2008-2015
Strategically helped Rue grow from pre-launch to over 10M+ members and $500M+ yearly sales. Led the co-op program from which I began my career at Rue. Designed email, site and social campaigns to meet monthly sales goals. Established and enforced new art direction, design and model brand standards for sister site SmartBargains.
Bachelor of Science in Multimedia and Graphic Design, cum laude
Dean’s Honor Roll Scholar | Excellence Scholar | Hall Council President
Capstone project featured at the 37th ACM SIGGRAPH
Co-ops at Rue La La and Illumina Interactive