Rachel Sorkin: Art Director & Designer |
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Jersey raised me / Boston made me / Miami completes me

Passionate about designing thoughtful campaigns, strategic solutions and engaging experiences. I seek to collaborate with, challenge, learn from and inspire my team while creating effective, meaningful work.

Currently a Senior Art Director at SapientRazorfish, I work across verticals and borders, from coffee to pickup trucks. Prior to SR, I spent 7 years bringing RueLaLa from launch to 10M+ members and (over)filling my closet along the way.

I co-own and operate Raskyl Collective, an integrated creative agency focused on launching multi-platform creative solutions.

Having sat on both sides of the (virtual) table I have a unique understanding of both client and agency needs. I am curious by nature and will forever be addicted to learning.. and pizza.

Fine Print

EXTRAS

 

CREATIVE

Conceptual
Art Direction
Design
Interactivity
Experiential
Typography
Photography
Strategy
TV & Video
Social Media

 

TECHNOLOGY

Adobe CC
Sketch
InVision
UXPin
HTML & CSS
CMS
AR & VR

 

INDUSTRIES

Auto
Fashion
Travel
Food & Bev
Finance
Lifestyle
Startup
Healthcare
Pharma

 

INTERESTS

Travel
Sailing
Music

EXPERIENCE

 

Senior Art Director

SAPIENTRAZORFISH / 2015-Present

Conceptualizes, art directs and designs immersive campaigns, interactive media,
brand identities, commercials and engaging activations for multimillion dollar clients including Ram Trucks, Jeep, Dunkin Donuts, Icelandair, Northeastern University, Wellington Management, Voya Financial and more. Involved at every phase of a project from pitch through delivery, ideas through execution. Fosters relationships with clients and coworkers through collaboration and producing effective work.

 

Freelance Agency Partner

RASKYL COLLECTIVE / 2008-Present

Co-owns integrated creative agency providing design, user experience, photography, marketing, and development services. Art directs and manages designers, copywriters and full stack developers. Oversees business development through managing client experiences, budgets and project timelines. Clients include Drizly, GasBuddy, Harvard, Unreal Candy, Latitude Sports Clubs and more.

 

Senior Designer

Rue La La / 2013-2015

Collaborated closely with the CEO, marketing, UX and technology teams to conceptualize, design and execute the 2014 digital brand refresh, 360 campaigns, social content, videos and new site features for Rue La La. Art directed, managed and mentored designers. Brand partnerships include J.Crew, Madewell, Dell, Ann Taylor, Warner Bros., Hanky Panky, Alice & Olivia and more.

 

Digital Designer

Rue La La / 2008-2015

Strategically helped Rue grow from pre-launch to over 10M+ members and $500M+ yearly sales. Led the co-op program from which I began my career at Rue. Designed email, site and social campaigns to meet monthly sales goals. Established and enforced new art direction, design and model brand standards for sister site SmartBargains.

EDUCATION

 

Northeastern University

Bachelor of Science in Multimedia and Graphic Design, cum laude

Dean’s Honor Roll Scholar | Excellence Scholar | Hall Council President
Capstone project featured at the 37th ACM SIGGRAPH
Co-ops at Rue La La and Illumina Interactive