Activate and educate the Toronto gateway about Icelandair’s twenty-six European destinations.
We created and launched the “Europe via Icelandair” campaign in Toronto through a European Food Truck Photo Booth activation. At select high traffic locations around Toronto and at the 2016 Toronto International Film Festival, we invited passerby’s to enjoy a European themed lunch and capture pictures in different European destinations – without ever leaving the country. Visitors got to choose from English fish and chips and Swedish meatballs, French macaroons and Swiss chocolate. Our Icelandair green-screen photo booth gave visitors a choice between different European cities as their backdrop – one couple even got engaged on camera. 12 pairs of round-trip flights and $100 discount vouchers to Europe were given away with the lunch boxes, as well as additional chances to win via sharing their photos on Facebook, Instagram or Twitter.
SapientRazorfish for Icelandair
CD – Alan Pafenbach
ACD – Giancarlo Pisani, Ronan Doyle
AD – Tyler Smith
Writer – Lawrence Wang