Rachel Sorkin: Art Director & Designer | SmartBargains.com Print
153
portfolio_page-template-default,single,single-portfolio_page,postid-153,qode-quick-links-1.0,ajax_fade,page_not_loaded,,qode-theme-ver-11.2,qode-theme-bridge,wpb-js-composer js-comp-ver-5.2.1,vc_responsive
 

SmartBargains.com Print

About This Project

As part of the Smart Bargains brand refresh, I partnered with our copywriter to come up with a campaign to promote the brand and reinvigorate the staff and long-standing customer base. Together we developed the “We Heart Smart” campaign which encapsulates all the things to “<3″ about Smart Bargains. The print side of the campaign was featured in 2 seasonal mailers that went out to our entire customer base, package inserts and Valentine’s Day cards. I also designed coffee mugs and stirrers that were distributed to every employee and placed throughout the Boston and New York offices.

 

Other print work includes a metallic, holiday package insert and  quarterly direct mailers.

Company

Smart Bargains

Category
Print, Strategy