As part of the Smart Bargains brand refresh, I partnered with our copywriter to come up with a campaign to promote the brand and reinvigorate the staff and long-standing customer base. Together we developed the “We Heart Smart” campaign which encapsulates all the things to “<3″ about Smart Bargains. The print side of the campaign was featured in 2 seasonal mailers that went out to our entire customer base, package inserts and Valentine’s Day cards. I also designed coffee mugs and stirrers that were distributed to every employee and placed throughout the Boston and New York offices.
Other print work includes a metallic, holiday package insert and quarterly direct mailers.