Rachel Sorkin: Art Director & Designer | Rue La La Redesign
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Rue La La Redesign

About This Project

Partnered with UX, technology and senior management to create a strategy for the responsive redesign of RueLaLa.com. Executed a roadmap for A/B testing variations of the designs verse the original site to measure their success, optimize, then rollout the most successful layout. Collaborated with a team of designers to incorporate cleaner web fonts, replace beveled buttons with a modern, flat style and update the overall digital style.


Strategy, Web Design